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The 12th edition of this popular text continues to build on four major marketing themes. The 6th edition of principles of marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Case studies have been included to enable the students to learn the application of marketing principles. Learn how to create value and gain loyal customers. What is clear from all of this research is that there is no such thing as the wine market nor is there a typical wine consumer. His other textbooks include principles of marketing and management. With even more new australian and international case studies. Philip kotler, gary armstrong principles of marketing 14th edition 2011. Principles of marketing helps readers master todays key marketing challenge. Contents data are machine generated based on prepublication provided by the publisher. Check here and also read some short description about principles of marketing.
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